New York Fashion Week: J.Loren Women’s Spring 2012 Installation

by Sherria

Last night I attended the      J. Loren Women’s Wear Spring 2012 Installation.     The label has gained buzz in the urban entertainment community. Celebrities such as Amber RoseMary Mary, and Lisa Wu have embraced J. Loren’s designs.

The fashion show was different from your typical runway show. Instead of models ripping the runway, they stood on lighted platforms resembling a museum installation. Retro Tuxedo, the title of the spring line needed no explanation. Every aspect of the models- including hair, makeup, and jewelry- tied into the retro theme. Some of the models whore their hair in high buns with cat-style eyeliner and bold lip colors. A few of the dresses were reminders of 60’s mod style. When asked to describe their line, designers Harriette Thomas and Jason Scott, said everything they design is “bold, with color and structure.” Jason mentioned that they incorporate chiffon fabric into all of their designs. The spring 2012 installation was an introduction J. Loren to the larger fashion scene. The duo is now looking forward to pulling together a fall collection.

J.Loren Designers, Jason Scott and Harriette Thomas. Atlanta natives, Jason and Harriette aren't just workmates. They've known each other for about six years. Jason started off as a hairstylist and Harriette was a loyal client. After hanging out in her apartment one day, they started talking about their dreams of designing and sparks flew. Now, both are on a journey to pursue their dreams of making J.Loren a household name in the fashion industry.

Retro Tuxedo Collection

Yellow chiffon gown

Mod-inspired mini dress

The epitome of retro!

Bright lip colors and bold jewelry made a statement at the J.Loren fashion show.

Collection slideshow

The Scene

Drinks were provided by Veuve Clicqout and charitable contributions were donated to Campaign (Red).


2 thoughts on “New York Fashion Week: J.Loren Women’s Spring 2012 Installation

  1. Pingback: Best of A*cute 2011 |

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