Travis is Marketing Manager at USO, Inc.
“My day-to-day responsibilities are to implement cross-promotional branding opportunities and cause marketing campaigns with national brand launches.
“Working for a nonprofit is a constant hustle to make sure your cause stays relevant and beneficial to its stakeholders.
“At the end of the day, I know I’m working for a good cause. The marketing plans are going towards something for the greater good; something that brings a smile to the face of millions of troops and families worldwide.
How to get into the industry
“We often face the crossroads of doing what were good at rather then doing what we love to do. I highly recommend finding something you love to do and let your passion shine through your work from jump. Passion and dedication is needed throughout your entire career.
“My undergrad experience at Johnson C. Smith University built my foundation in marketing and personal growth while grad school at American University allowed me to focus on a specialty in cause marketing and audience segmentation.
Style in the Office
“Business casual is standard for our office and business attire for special events and corporate meetings.
“The professional scene in DC is full of walking “black suits” and I’m the complete opposite. My personality is very much a representation of my personal style; chill yet dapper enough to be professional. I’m able to blend both business-casual and current strategically, so it makes it easy to pair things for work and social scenes. Items from United Colors of Benetton, Zara or J. Crew work very well for both environments.”
–As told to A*cute editors by Travis. Special thanks to Travis for sharing his story with us. If you have any questions for him, please email us at firstname.lastname@example.org and he will answer you as soon as possible.