Held at the Tribeca Grand Hotel, the introduction to Beautiful Textures was attended by bloggers, natural hair lovers, as well as fashion and hair stylists from all over New York City.- Photo credit: Brandi Pettijohn
On Tuesday, I attended the Beautiful Textures Hair Care Collection Introduction. This new product line is designed for mixed hair textures, “including curly, wavy, kinky-coily, and frizzy” to make styling easier to manage.
Strength of Nature Global Marketing Director, Charlene Bastien.
I was able to speak with Strength of Nature Global Marketing Director, Charlene Bastien. She explained what inspired this new hair collection. According to Charlene, “there are a lot of women, especially ethnic women, who are no longer being defined by magazines and images in the media. Social media, particularly blogs, have been a way for ethnic women to define themselves individually. Historically, there was the image of either a woman with relaxed hair or a woman with natural hair. Women today want to talk about their own individual texture. [Strength of Nature] wanted to make a product line to help women manage their own individual texture. It’s all about self-exploration and definition. This line will allow women to be more versatile.”
When asked what separates this line from other well-known natural and curly hair products, she explained that “education is a part of the hairstyling process. On the package we have education tools for each customer to understand how to use the products to manage their hair. This is a quality product and it is affordable. You will be able to find this product on the counter with a price range of $6-$7.”
For more information on Strength of Nature and Beautiful Textures, visit http://www.strengthofnature.com/
Natural Beauties -Photo credit: Brandi Pettijohn
Nicole Marie Melton (Online Editor and Fashion Enthusiast) Photo credit: Brandi Pettijohn
Iris Hopkins (Swimwear Designer) and Tiffany Cole (Fashion Stylist). Photo credit: A*cute
Beautiful Textures Model poses for a picture. Photo credit: A*cute
Even the bartender has beautiful natural hair. Photo credit: A*cute
Goodie bags from Beautiful Textures. Photo credit: A*cute