We’ve all seen The Dove Campaign for Real Beauty display images of plus and average-sized women in advertisements, commercials and web marketing. However, Dove has taken their mission to help women feel better about themselves a step further by now targeting teen girls in its Self-Esteem Campaign. The campaign also offers a toolkit for parents. The statistics communicated on the commercial was quite interesting. Apparently “5 out of 10 girls stop doing everyday activities because they feel bad about how they look.”
Below is a clip of the commercial:
After viewing the commercial, I thought to myself that we should all LOVE ourselves more! As a young woman who has plans to grow a family some day, I want to have a healthy body image and set a positive example for my girls (if I ever have any).
- 90% of all women want to change at least one aspect of their physical appearance.
- 81% of 10 year old girls are afraid of being fat.
- Women are routinely degraded in everything from pop culture to casual conversation.
- A girl is bullied every 7 minutes in the school yard, playground, stairwell, classroom or bathroom.
- Every 15 seconds a woman is battered.
- 57% of rock music videos portray women as a sex object, a victim, as unintelligent, or in a condescending way.
- 57% of women are targeted for workplace bullying.
- 47% of students allow themselves to be hazed prior to coming to college.
- 1 in 3 girls who have been in a serious relationship say they’ve been concerned about being physically hurt by their partner.
- Women are devalued in the workplace, making only 76% of their male peers’ salaries.
- Girls are more likely than boys to be victims of cyberbullying.
- One out of four college-age women have an eating disorder.
- Suicide is the third leading cause of death among adolescents and teenagers. Teen girls are more likely to attempt suicide.
- Women make up nearly 51% of the population, but hold just 16% of the seats in Congress.
- Three-fourths of girls with low self-esteem engage in negative activities, such as disordered eating, bullying, smoking or drinking.
- Only 2% of women think they are beautiful.
- 1 in 3 girls between the ages of 16 and 18 say sex is expected for people their age if they’re in a relationship.
Sometimes we think its a joke to poke fun at others’ appearance or even our own appearance, but obviously its no laughing matter. This is very scary.
So, please show respect to others and LOVE yourself more!
Thoughts and comments welcomed.